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Maker's videoMobileye · 1 July 2026

From ADAS to Experience: How Driving Expectations Are Changing

Watch on YouTube

Against the record

Mobileye Drive, from Mobileye, is at stage 3 of 5 on our ladder: pilot. Working with a named customer in a real setting. The latest milestone on its record is from 23 July 2026: Mobileye said its partner MOIA had begun testing with members of the public in Hamburg, with safety drivers aboard.

This video comes from the maker's own channel, and makers show their robots at their best. The stage above comes from dated public records, not from the video.

From the video's description

As ADAS evolves, expectations are shifting, from what systems do to how they behave. Nimrod Brickman, Mobileye VP Business Development, shares his perspective on what’s driving that change. About Mobileye: Mobileye is leading the mobility revolution with its autonomous-driving and driver-assist technologies, harnessing world-renowned expertise in computer vision, machine learning, mapping, and data analysis. Our technology enables self-driving vehicles and mobility solutions, powers industry-leading advanced driver-assistance systems, and delivers valuable intelligence to optimize mobility infrastructure. Mobileye pioneered such groundbreaking technologies as True Redundancy™ sensing, REM™ crowdsourced mapping, and Responsibility Sensitive Safety (RSS) technologies that are driving the ADAS and AV fields towards the future of mobility. Connect with Mobileye: WEBSITE: https://www.mobi…

Written by Mobileye on YouTube.