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Investors led by Chicago firm Pondera Holdings put more than $31 million into the Litter-Robot maker. Its revenue was expected to reach $40 million in 2019, up from $7 million in 2015.

A dated step forward on the record

What the source says

“has taken more than $31 million in growth equity financing to fuel faster expansion and provide a payout to its founders.”
Crain's Detroit Business, 2019

What it means

Self-cleaning litter boxes, from Whisker (Litter-Robot) and others, is at stage 5 of 5 on our ladder: regulator-cleared or mass market. Its stage is set by other milestones on its record; this one adds to the history.

Human help: Our sources report it working without human help.